Shows you: how customer and market potential can be automatically identified and profiled; how media planning can be intelligently ...
Lee masIn this book practitioners of international companies are offered valuable insights and lessons from established and successful ...
Lee masCovering developments in Conjoint Analysis, this book presents the theory and applications of this technique. It discusses: ...
Lee masIn the wake of corporate accounting scandals, the bursting of the Internet bubble, and the Sarbanes-Oxley Act—designed ...
Lee masGoliath Strikes Back: How Traditional Retailers Are Winning Back Customers from Ecommerce Startups expands on this current ...
Lee masThis open access book offers something for everyone working with market segmentation: practical guidance for users of market ...
Lee masThis is the perfect book for any undergraduate course in experimental economics or behavioral game theory. New material on ...
Lee masThe Anonymous Elect is the book that restores market research to its original condition and bestows it its full interdisciplinary ...
Lee masThis book have three themes have been central to Leydesdorff's research: (1) the dynamics of science, technology, and innovation; ...
Lee mas